BE US is for the ones who’ve seen behind the curtain — again and again. You probably woke up during covid, jumped on the dozen or so youtubers ready to catch the trends. Some great, some shit, and realised: none of them have it all right. And worse, most are just repeating the last guru with a fresh logo and a new supplement to sell.
To get there, we’ve already walked away from mainstream medicine — not from science, but from the bloated systems that serve shareholders over outcomes. The new Guru’s aren’t Big Pharma, sure, but it’s still a sales funnel and free, valuable content has its limits .
BE US is something different. It’s not about idolising a new expert or following a fad — it’s about getting into the detail, doing the work, finding truth through personal experimentation, and rejecting the idea that your body is someone else’s business to fix.
This is a home for N of 1 responsibility — people who track, test, question, and take control. It’s also a community that challenges itself. Some ideas here are dumb sure, and we’ll call them out. But many are working. Really working. And that’s where the edge of new science lives — not in peer-reviewed journals decades behind, but in people like you, crowdsourcing real change. Science is never settled.
We can’t wait for everyone to catch up. We’re moving forward. Thoughtfully. Relentlessly. Collectively.
BE US.
“A new scientific truth does not triumph by convincing its opponents and making them see the light, but rather because its opponents eventually die, and a new generation grows up that is familiar with it.” –
Max Planck